People are using the Internet to search for products and services, and you want your website to be visible in the search engine results.
To lay the groundwork for local marketing online and go further into SEO, let?s discuss seven terms that you need to know, or become more familiar with:
1)? SEO ? Search Engine Optimization.? It?s a process through which you optimize the contents of your website to make it easy for your content to be found by search engines and be indexed.? Search engines determine, based on their algorithms, the relevance to a search query.
2)? SEM ? Search Engine Marketing.? This covers all aspects of search.
3)? Search Query. The keyword or phrase that?s typed in the search engine to generate results.
4)? Anchor Text.? A text within the content on your webpage that links to another page on your site, or to another website.
5)? Keyword Density.? The number of times a keyword is mentioned on a single page.? For example, the number of times a keyword is mentioned in a blog post.
6)? Link Building.? An important part of SEO.? It?s the process of getting inbound links from other websites.
7)? Longtail Keywords:? Keywords with three or more keywords in length (also called keyword phrases).? The results in the search engines for these keyword phrases are usually smaller, but they?re considered to be valuable because they are more targeted.
Now that we?d discussed basic SEO terms you need to know, in my next post we?ll discuss why search engine optimization is important to your business.
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Yvonne A Jones is a Social Media and Online Business Consultant who partners with small businesses and solo-professionals to increase their visibility online through blogging, article marketing, and social media management to attract their ideal clients or customers.? She combines this with superior customer service for reputation management.
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