Dr Brent Coker, internet consumer psychologist of the Faculty of Business and Economics, has spoken with Today Tonight about the upcoming Click Frenzy online sale. He says this style of sale has been successful internationally as consumers are not naive when it comes to online shopping.
Dr Coker also spoke with ABC Radio National regarding this event.
Source: http://benews.unimelb.edu.au/2012/click-frenzy-could-be-a-game-changer/
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