We?ve even started to develop our own patterns for planning our online shopping trips. We use the sharing benefits of social media to research what people have said about the products we?re interested in. Sometimes we?ll ask our friends and followers which product they would suggest we buy. The ability to ask these questions is often held up as the main benefit of social media. A whole community of opinions at your fingertips.
This year two new companies have appeared who aim to leverage the benefits of social media for retailers. Needle and WaJam hope to revolutionize the online sales process, by putting the power in the hands of you, the general public. It?s the natural evolution of an ecommerce industry that?s always been trying to get you into the conversation.
The Benefits of Social Media and Online Shopping
As far back as 1995, ecommerce sites tried to leverage the online community of opinions and the future benefits of social media. eBay started out as an auction site that has moved towards retail transactions over the years, but their ?Feedback? system has remained. The system displays the opinions of previous buyers of a product on the seller?s profile, allowing you to make a more informed choice. Amazon and other retail sites followed suit and customer reviews are now a fixture of most ecommerce sites.
Meanwhile, we were still asking people on forums and chatrooms about products we wanted to buy. When Facebook, MySpace and Twitter came along and brought the benefits of social media sharing, this community of opinions reached the next level. No longer were you relying on the opinions of a stranger with no reason to be honest. Now you could get the opinions of your friends.
WaJam and Needle Build on the Shopping Benefits of Social Media
These are the shopping benefits of social media that WaJam wants to take even further. On the surface, WaJam is a shopping comparison site. But the twist is that the comparisons it gives you include any comments, tweets or user reviews your friends have posted through social media. It?s like having your friends with you while you choose what to buy.
You can choose which opinions to read and make sure you?re totally informed before you buy. We?ve always sought the shopping benefits of social media interaction, now WaJam makes that process even easier. Because who?s better qualified than someone who knows the product already?
Another new business, Needle, take on that question to provide an alternative social shopping experience. The ability to connect with anyone around the world is one of the main benefits of social media. Needle seeks to bring together that ability and the expertise of people who know products. Needle is all about connecting fans of products with potential customers. They provide live chat on retail sites, where you can talk directly to ?Needlers?. These ?Needlers? are fans of products who can offer customers an informed opinion on what they want to buy.
The benefits of social media don?t stop at the social networks themselves. They provide indications and learning that can be used to create new ideas that make all of our lives easier. With developments towards further interaction and ?social? shopping like WaJam and Needle; these changes could lead to a totally new group of online sales staff. You, me and everyone we know.
You have a solid, simply designed and easy to understand website, now all you need is to attract more visitors. A high-quality digital marketing strategy can do this for you.To help you understand the many benefits of digital marketing, we have created a white paper detailing its various forms including social media. Click here to download.
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